Media

The logo block consists of elements and the name arranged according to specific rules and proportions. The main logo block is the primary visual identifier of the State Oil Fund of Azerbaijan. It includes the logo symbol and the name. Any alteration to the dimensions or proportions of the logo block is prohibited, as it may damage the brand image.

The overall design of the logo features a human figure holding and protecting something precious and valuable in their hands, symbolizing the preservation of Azerbaijan’s wealth for future generations—an integral part of the Fund’s activities (logo symbol).

The figure’s hands are depicted in the form of two buta motifs, giving the logo a distinctive national character (Element 2). The space between the figure’s hands forms the shape of an eye, symbolizing a vision directed toward the country’s future as a whole, as well as the Fund’s efforts to build a prosperous future for the country and its people.

At the same time, this vision is directed inward toward the depicted figure. The sphere between the hands represents the human heart, symbolizing the transparency of the Fund’s activities (Element 3).

The font used in the logo design is one of the most important elements of the visual identity. The logo’s original typeface is Noto Sans.

Noto Sans was selected for its versatility, readability, and modern aesthetic. With its simplicity, the font communicates the brand message clearly and creates a strong and consistent visual identity across both digital and print media.

The logo symbol uses “Mustard Yellow”, while the text uses “Dark Gray-Brown.” These colors were selected to create sufficient contrast between the symbol, logo, and background, ensuring that each element remains clearly legible when used separately.

• Vertical Version of the Logo (Primary)

• Loqonun üfüqi görüntüsü (köməkçi)